GRM Move Up Retail Rebate Program
Privacy Policy

Effective Date: August 28th, 2026

This Privacy Policy describes how personal information is collected, used, and shared in connection with the GRM Move Up Retail Rebate Program and this website.

The GRM Move Up Retail Rebate Program is offered by Huffy. Marketing Directions, Inc. serves as the program administrator and assists with registration validation, rebate request processing, purchase verification, rebate fulfillment administration, and related program services.

This Privacy Policy applies specifically to information collected or processed in connection with the GRM Move Up Retail Rebate Program. It should be read together with Huffy’s Privacy Policy, which provides additional information about Huffy’s privacy practices.

To validate eligibility for the GRM Move Up Retail Rebate Program, the program administrator receives certain GRM bicycle registration information from Huffy. This information may include the purchaser’s name, email address, GRM bicycle model number, purchase location, purchase date, Huffy registration date, and a unique registration identifier.

This information is used to locate and validate the prior qualifying GRM bicycle registration associated with a rebate request, determine eligibility, and help administer the program.

Registration information received from Huffy is separate from the information a purchaser provides when submitting a rebate request through this website.

When you use the GRM Move Up Retail Rebate Program website, you may provide information directly to us during registration validation and when submitting a rebate request.

This information may include your name, email address, optional telephone number, GRM bicycle model, participating retailer, purchase date, purchase price before sales tax, and other information needed to evaluate your rebate request.

You will also be asked to upload a receipt showing information necessary to verify the qualifying purchase, such as the retailer, qualifying GRM bicycle, purchase date, and purchase price.

Information submitted through this website is used to validate eligibility, review and process rebate requests, communicate with purchasers, prevent duplicate or invalid claims, and administer rebate fulfillment.

When you visit or use the GRM Move Up Retail Rebate Program website, certain technical information may be collected automatically as part of operating, securing, and improving the website.

This information may include your IP address, browser type, device and operating system information, referring pages or websites, pages viewed, date and time of access, and other information recorded in website and server logs.

We use Google Analytics to help understand how visitors use the website. Google Analytics may collect information about website visits and interactions through cookies and similar technologies. This information may be used to evaluate website traffic, understand how visitors navigate the program website, and help improve the user experience.

The website may also use cookies and similar technologies to support website functionality, security, user preferences, and analytics. Where applicable, visitors may manage certain cookie preferences through the cookie settings available on this website.

Technical information may also be used to protect the website, detect or prevent fraudulent or unauthorized activity, troubleshoot technical issues, and maintain the security and reliability of the program.

Information collected in connection with the GRM Move Up Retail Rebate Program may be used to operate and administer the program, including to:

• Validate a purchaser’s prior qualifying GRM bicycle registration with Huffy.
• Review and process rebate requests.
• Verify purchase information and supporting proof of purchase.
• Determine rebate eligibility and calculate approved rebate amounts.
• Detect, prevent, and investigate duplicate, invalid, or potentially fraudulent claims.
• Communicate with purchasers about their rebate request, including requests for additional information or documentation.
• Administer approved rebate fulfillment and related communications.
• Operate, secure, maintain, troubleshoot, and improve the website and program experience.
• Generate internal reporting and analytics related to program participation and website use.
• Comply with applicable legal, regulatory, accounting, or recordkeeping requirements.

Information collected in connection with the GRM Move Up Retail Rebate Program may be shared as necessary to operate, administer, and support the program.

Information may be shared with Huffy and with Marketing Directions, Inc., the program administrator, in connection with registration validation, rebate request processing, purchase verification, program administration, reporting, and customer support.

Information may also be shared with service providers that support the operation of the program and website, such as website hosting, security, analytics, communications, data processing, and rebate fulfillment providers. These service providers may receive information reasonably necessary to perform services in support of the program.

For approved rebate requests, information necessary to deliver the rebate reward, including the purchaser’s name, email address, and approved rebate amount, may be provided to Tango, the program’s reward fulfillment provider.

After selecting a virtual Visa or Mastercard reward, the purchaser completes card activation through MyPrepaidCenter. During activation, the purchaser is routinely asked to provide their name, billing address, phone number, and email address directly through the card activation process. Date of birth, Social Security number, government-issued identification, and separate third-party identity verification are not routinely required. Additional verification may be requested in exceptional circumstances for security, fraud prevention, or regulatory compliance.

Recipients are required to accept the applicable E-Sign Disclosure during card activation. The applicable Cardholder Agreement is available through MyPrepaidCenter when the recipient accesses their card. Information collected during card activation and use is subject to the applicable provider’s privacy practices and cardholder terms.

For additional information regarding Blackhawk Network’s privacy practices, please review the Blackhawk Network Privacy Statement.

Information may also be disclosed when reasonably necessary to comply with applicable law, legal process, regulatory requirements, or to protect the rights, security, and integrity of Huffy, the program, its service providers, or others.

If a rebate request is approved, the rebate reward will be delivered through Tango Choice. Recipients may choose from the available virtual Visa or virtual Mastercard options.

Information necessary to deliver the approved rebate reward may be shared with the reward fulfillment provider as described in Section 5 of this Privacy Policy.

After selecting a virtual Visa or Mastercard, the recipient will complete the applicable card activation process through MyPrepaidCenter. Information provided during card activation is collected directly through that process and is subject to the applicable provider’s privacy practices, E-Sign Disclosure, Cardholder Agreement, and other applicable terms.

Recipients should review the privacy information and cardholder terms presented during activation and available through MyPrepaidCenter.

The GRM Move Up Retail Rebate Program website uses cookies and similar technologies to support website functionality, security, user preferences, and analytics.

We use Google Analytics to help understand how visitors use the website, including information about website traffic, pages viewed, interactions, and general usage patterns. Google Analytics may use cookies or similar technologies to collect this information.

Analytics information is used to evaluate website performance, understand how visitors navigate the program website, and help improve the user experience. We do not intend to send names, email addresses, telephone numbers, Huffy registration identifiers, receipt details, or other rebate-specific personal information to Google Analytics.

Where available, visitors may manage certain cookie preferences through the cookie settings provided on this website. Disabling certain cookies may affect some website features or functionality.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information collected through the GRM Move Up Retail Rebate Program website against unauthorized access, loss, misuse, alteration, or disclosure.

These safeguards may include measures designed to protect website communications, restrict access to program information, secure the systems used to process rebate requests, monitor for suspicious or unauthorized activity, and maintain the reliability of the website and related services.

Access to personal information is limited to Huffy, the program administrator, and service providers who need the information to perform program-related responsibilities.

Although reasonable safeguards are used to protect personal information, no website, electronic transmission, or information-storage system can be guaranteed to be completely secure.

Personal information collected in connection with the GRM Move Up Retail Rebate Program will be retained only for as long as reasonably necessary to administer the program, process and document rebate requests, prevent duplicate or fraudulent claims, fulfill approved rebate rewards, maintain appropriate business records, and satisfy applicable legal, accounting, or regulatory requirements.

Different types of information may be retained for different periods depending on the purpose for which the information was collected and any applicable business or legal requirements.

When personal information is no longer reasonably necessary for these purposes, it may be deleted, anonymized, or otherwise disposed of in accordance with applicable retention practices.

Depending on where you live, you may have certain rights regarding your personal information under applicable privacy laws.

These rights may include the ability to request access to, correction of, or deletion of certain personal information, as well as other rights that may apply under applicable law.

Requests regarding personal information collected in connection with the GRM Move Up Retail Rebate Program may be submitted through the privacy contact or request process identified in Huffy’s Privacy Policy.

For additional information about available privacy rights, how to exercise those rights, and Huffy’s privacy practices, please review Huffy’s Privacy Policy.

The GRM Move Up Retail Rebate Program website may contain links to websites, services, or resources operated by Huffy or third parties.

This Privacy Policy applies only to information collected or processed in connection with the GRM Move Up Retail Rebate Program website. When you follow a link to another website or service, the privacy practices of that website or service will apply.

We encourage purchasers to review the privacy policies and terms of any third-party websites or services they choose to visit or use.

The program may also rely on third-party service providers to support website hosting, analytics, communications, security, and rebate fulfillment. Those providers may process information as described elsewhere in this Privacy Policy and, where applicable, under their own privacy terms.

This Privacy Policy may be updated from time to time to reflect changes to the GRM Move Up Retail Rebate Program, website practices, service providers, legal requirements, or other operational needs.

When this Privacy Policy is updated, the revised version will be posted on this website with an updated effective date.

Questions or requests concerning personal information collected in connection with the GRM Move Up Retail Rebate Program should be directed through the privacy contact or request process identified in Huffy’s Privacy Policy, which also provides additional information about Huffy’s privacy practices and contact information.